A Helpful guide to learn about Facebook Blueprint eLearning

Since we are talking about Facebook ads, I thought I should bring into focus Facebook blue print eLearning.

Facebook blue print eLearning

Facebook blueprint is a free training designed by Facebook, this course will teach you obscure information about advertising on Facebook and Instagram. Facebook provides a wide range of topics, you can choose your topic to learn more about advertising insight align with your business goals. This is the only official global examination provided and recognized by Facebook.

All you need to sign up for Blueprint eLearning in a Facebook account.

There are three ways to learn with Facebook blueprint

1. Blueprint eLearning

Blueprint eLearning is an online free education program that will empower you with the knowledge of advertising on Facebook and Instagram. Facebook blueprint is a complete guide of Facebook advertising.

They provide a wide range of courses, if you are new to using Facebook to grow your business, you have an excellent choice of “Getting started with Facebook”.

”. Getting started with Facebook is a complete guide for newbies, in this guide you will have short courses on “introduction to Instagram”, “introduction to Facebook pages”, “Immersive Storytelling With Facebook 360”, “guide strategy with future of business survey”, “Journalist Safety”, “promote your business from your business page etc.”. With its quick check quizzes for free, this will advance your knowledge to grow your business and you can learn from the comfort of your home without paying a penny for this knowledge.

After getting started with Facebook you can learn to get started with advertising, “learn advanced buying options”, “target the right audience” “Build awareness” Drive consideration” Generate leads, Promote my app, Increase online sales, Increase in-store sales, Choose ad formats, Get creative inspiration, Manage ads, Measure ad performance, Learn about Messenger, Learn about Instagram, Distribute and monetize content.

Facebook has filtered these courses into sub topic to be keen and specific for each course.

After you finish course you can check your knowledge by taking the short online quiz and Facebook will analyze your knowledge, and immediate result will appear on your computer screen.

2. Blueprint Certification

If you like to show off your knowledge and help others to design their ads on Facebook as well as on Instagram you can hoist yourself with a Facebook blueprint certificate. Blueprint certificate recognizes advanced-level proficiency with Facebook and Instagram products. It will distinguish you in the world of digital marketing that might lead you to work as Facebook certified professional.

Facebook offers two certification exams, one for buying and one for planning. It is available globally. You have to pay exam fees, it’s not free,fees may differ based on your country.

Learn step by step instructions for scheduling and taking Facebook Blueprint exams by visiting

https://www.facebook.com/business/learn/certification/taking-your-exams

Blueprint Certification exams can be taken online through Facebook test delivery provider, Pearson VUE, or in-person at a Pearson VUE professional testing center.

To sign up, click on Schedule or Begin an Exam, select the exam, you plan to take, you can inform Facebook you’d like to take the exam online or at a Pearson VUE test center, then review and accept the testing policies.

After selecting your preferred date and time, pay for your exam to complete the scheduling process.

The exam fee will be displayed during the checkout process.

At the end of your online proctored exam or at a testing center, your preliminary exam result will appear on screen. You'll see your exam score and a note indicating whether you received a preliminary pass or fail grade.

If you passed your Blue print certification it will lead you to Blueprint live

3. Blueprint live

Blueprint live is one day an in-person workshop for advertisers to learn about Facebook & Instagram marketing. It will teach you how to implement Facebook and Instagram advertising principles in your marketing plans which you have learned in your Facebook Blueprint certification.

Blueprint Live is one full day workshop, it is based on teamwork with advertisers who have already taken Facebook blueprint certificate, in this one day workshop you will gain a tremendous sense of camaraderie when you meet another advertiser.

You will learn how to build out real strategies. This workshop is guided by Facebook experts.

Blueprint Live is a global program that creates lively, hands-on sessions for agencies worldwide.

So what do you think about Facebook blueprint eLearning and Blueprint certification? Please share your opinions and experience