What is social media marketing and how does it work?
- Aisha
- Oct 10, 2019
- 3 min read
Essential elements of online marketing are social media marketing. Regardless of your brand, you have to understand your brand awareness will come from social media platform.
Social media marketing can serve with a number of goals, such as:
• Expanding overall website traffic
• It will build conversions
• Boosting brand awareness of products and services
• Making a brand integrity and positive brand association
• Enhance communication and interaction with customers
Social media marketing starts with posting your brand or service on a different platform of social media for example on Facebook groups or on Facebook fan page. Instagram, Snap-chat, linked in, YouTube, these are some of the famous social media platforms.
You have to do some digging in order to learn where your target audience is? Then, understand, who your target audience is?
After that it will be incredibly easy to drive traffic to your website.
The basic strategy of digital marketing is you have to search and learn where your target audience is, such as if you are providing professional courses or training best platform to post your service will be LinkedIn.
Instagram:
Instagram allows you to share an Instagram story in order to get clicks and page views to your website. You can add website link to your story. If you have an online shop like Shopify this will create awareness of your product to your audience.
Facebook:
you can search for groups related to your keywords on Facebook, if you want to sell clothes and shoes you better search for mom groups on Facebook. Even I have seen on Facebook study groups for PMP courses, travelling suggestions. Facebook is a great social media it will provide all information required for your online business, such as the behavior of your audience, where do they hang out online, what are their interests, do they pay online or they just like to do window shopping on different websites, like me I usually go through the website but always like to buy from physical shop where I can touch, feel and check the quality of product.
Snap chat:
Snap chat can increase numerous amount of traffic to your website. You can use this platform to increase engagement with your customers, it allows you to upload videos up to 30 seconds long, in that you can add photos or videos of your product and create awareness. Even you can ask your followers to upload review for your product. Announce special offers and seasonal sale through videos or photos on SnapChat. Now a day’s people like to read less and always attracted by visual presentation SnapChat will give to your audience sneak peek behind the curtains.
People consider twitter is for the politicians and celebrities, but twitter has a great search engine, you can upload your company name, brand name and information. It will create brand awareness.
It is one of the biggest social media platforms for professional network. You can share information about your company or service, update upcoming events and connect with your potential customers. It will provide real time engagement. LinkedIn has extremely positive results for lead generations.
Pinterest:
Pinterest is an amazing search engine, use keywords in your boards’ titles and display pictures of your product and share it in a group broads, Boom, it will drive traffic to your website like a crazy. But an important part to drive traffic through Pinterest is, you have to look for proper group boards that are related to your product and services. Then join the group that will allow you to share your pins and after that your work will be easy. Pin it and wait for the traffic to come through Pinterest to your site.
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